As faith-based organizations look to increase their member communications and engagement they often first turn to available public networks as their organizational instrument. Clearly these public networks, and free social media utilities, offer a functional means to consolidate a large number of contacts and quickly share information. As a tool for broad communications to a large and generally diverse audience, these online tools can be effective. Nevertheless, if and when an organization wants to put in place a more robust, integrated, and comprehensive tool where the conversation, engagement, and member interaction are more profound it's time to consider a private network.

Faith Interactive encourages faith-based organizations to leverage free and public networks, but to see them as evangelization outposts, and not as your primary and/or only means to meet your organization goals. Oddly enough, often times the use of public networks can cause an organization to become fragmented in their communications and member interaction, ending up with multiple databases and no real way to leverage the information.